About us
We make home preparedness simpler
Trygghetslagret started with one simple idea: getting your home ready should be simple, affordable, and actually work when you need it.
Most people know they ought to have an emergency radio, a blanket in the car, or clean drinking water at home. But it’s too much hassle, too expensive, or you don’t know where to start. So it never gets done.
That’s what we’re trying to fix.
Why we exist
Britain gets storms, power cuts and floods. Households here went days without electricity after Arwen and Eunice, and the Government’s own Prepare campaign asks every home to keep a battery or wind-up radio, a torch and bottled water. That isn’t scaremongering — it is the official advice.
At the same time, the preparedness market is split between cheap kit that fails when it matters and expensive professional gear built for the military and industry. We thought something was missing in the middle: well-chosen, properly tested products for ordinary families, at a price people can actually pay.
That’s where we come in.
What we stand for
Quality before price, but both have to add up. All our products are CE-certified, quality-tested and chosen because they do the job — not because they are the cheapest. At the same time we negotiate hard with our manufacturers, so you are not paying for a premium badge, only for a premium product.
Honesty about where the products come from. We are a Swedish-registered company with an office in Sweden, but our warehouse and manufacturing are in China. That is a deliberate choice that lets us offer real quality at a price you can afford. We would rather be open about it than pretend otherwise.
You should be able to trust what we say. We don’t promise things the products cannot deliver. We don’t dress up delivery times. We give a 100-day, full money-back guarantee because we think it is the only honest way to sell preparedness kit — you should be able to unpack it, test it and make up your mind without pressure.
We are still getting better
We are not perfect, and pretending otherwise helps nobody.
We read our customers’ feedback — the critical kind too — and use it to make concrete changes. Over the past year we have moved to new shipping partners for faster delivery, set up a team that actively follows parcels so fewer go missing, extended returns from 30 to 100 days, and improved our customer service.
We also test new products and negotiate prices down continuously, so we can offer better quality for less as we go.
If you have an idea, a complaint or a piece of feedback, send us an email. We read every one.
Formerly NordicSafe
We used to trade as NordicSafe and now operate under the name Trygghetslagret. Same team, same products, same guarantee — just a new name.
The company behind it is unchanged: W Marketing AB (company reg. no. 559505-2266).
What now?
We will never be the most expensive name on the market. We will never be the cheapest either. We are aiming for the point where a family in Manchester, Inverness or Cardiff can buy something from us and think “yes, this makes sense — it works, it wasn’t ridiculous money, and I don’t have to worry next time the power goes.”
That is the whole business model. The rest is detail.
Questions? Email us at support@trygghetslagret.com — we normally reply within 24 hours.
Trygghetslagret is operated by W Marketing AB, company reg. no. 559505-2266.
